Our History

Chlorine Genie Chlorinator

In the Beginning

In 1964, I was hired by Chloromatic Inc. to start their marketing program in Northern California. I had just returned from Australia after two years as a successful Mormon Missionary so going door to door contacting pool owners with a new pool product was easy.

Chlorinators – A Problematic Technology

At that time, the Chloromatic unit was an inline salt-water chlorine generator. It was fun introducing pool owners to this new concept of pool sanitation. The most disappointing aspects of the job was that the company was under-funded and the chlorinator unit didn’t work well.

The electronic salt cell kept clogging with mineral deposits and would stop working. While working on these units, the challenge of perfecting the concept of electronic pool water sanitation became part of my DNA! I was convinced that some day every pool owner would want to use this type of sanitation method.

There had to be a Better WayChorinator Chlorine Genie

Note: I am a hands on person. As a result, after personally running thousands of service calls on salt water pool systems, I felt there just had to be a better way to build a trouble free salt chlorinator unit.

Learn how I solved chlorine generator problems 

Learn how I solved the basic problems inherent in other pool chlorinator systems, and learn about the patented features that have enabled the Chlorine Genie to soar to the top of the list of most desired pool water sanitation units.

Click Here: Learn How I did It

Learn How I Did It

The Ultimate Solution

Stop Buying Pool Sanitizing Chemicals.

Stop pouring salt into the pool – Reduce your pool maintenance costs – Reduce hours of filtering time – Control pH with the turn of a knob – Stop dumping “junk” chemicals into your pool – Reduce your pool maintenance costs – Reduce electrical costs and wear and tear

From the very beginning

Where we started


More than 40 years of invested time and research into chlorine generation technology has gone into Chlorine Genie’s development

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We were not afraid to think outside the box and implement outside the box type of strategies to accomplish our goals

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We stuck to it, hands-on, blood, sweat and tears… “I knew there had to be a better solution to Salt Water Pool Problems.”

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Salt Water Pool Problems

Putting Salt in the Pool

Dumping a lot of corrosive salt in the swimming pool was a bad idea. It’s bad for the Pool, Pool Equipment, The Environment.

pH Control Problems

Controlling PH becomes a significant problem. Thepool water would always go to the alkaline side increasing the demand for acid in the pool for pH control.

Clogged Salt Water Cell

When salt is separated electronically it creates problems by leaving calcium and magnesium deposits on  electrodes, eventually clogging, and destroying the cell.

Pump Filtering Times

Its necessary to run the filter pump for long hours to make enough chlorine. This increases electrical costs and amplifies wear and tear on your pool equipment.

An Evolutionary Process

Looking back over the years now it was simple but…

Even though I am labeled as the inventor, the process of developing a reliable chlorine generator has been more of an evolutionary process. Looking back over the years now, the things I did to solve the problems seem to be quite simple.

It has taken years of research and testing, installing and running thousands of service calls on salt water systems of every kind. I’m a hands on kind of person and it has taken a lot of blood sweat and tears to perfect the ULITMATE CHLORINE GENIE UNIT.